市场营销
市场营销
An advanced lesson exploring key marketing strategies and concepts in Chinese.
Core Vocabulary
- 市场调研:shì chǎng diào yán:market research
- 品牌定位:pǐn pái dìng wèi:brand positioning
- 营销策略:yíng xiāo cè lüè:marketing strategy
- 目标受众:mù biāo shòu zhòng:target audience
- 转化率:zhuǎn huà lǜ:conversion rate
- 广告投放:guǎng gào tóu fàng:advertising placement
- 品牌忠诚度:pǐn pái zhōng chéng dù:brand loyalty
- 市场细分:shì chǎng xì fēn:market segmentation
Practical Dialogues
我们的市场调研显示，目标受众对价格敏感。
(Wǒmen de shìchǎng diàoyán xiǎnshì, mùbiāo shòuzhòng duì jiàgé mǐngǎn.)
Our market research shows that the target audience is price-sensitive.
因此，我们需要调整营销策略，强调性价比。
(Yīncǐ, wǒmen xūyào tiáozhěng yíngxiāo cèlüè, qiángdiào xìngjiàbǐ.)
Therefore, we need to adjust our marketing strategy to emphasize cost-effectiveness.
同时，品牌定位应该突出我们的独特性。
(Tóngshí, pǐnpái dìngwèi yīnggāi tūchū wǒmen de dú tè xìng.)
At the same time, brand positioning should highlight our uniqueness.
Grammar Tips
对...敏感 (duì...mǐngǎn): Used to express sensitivity to something, e.g., 对价格敏感 (sensitive to price).
需要... (xūyào...): Expressing necessity, e.g., 需要调整策略 (need to adjust the strategy).
应该... (yīnggāi...): Expressing obligation or suggestion, e.g., 应该突出特点 (should highlight features).
