营销策划
营销策划
This course covers the fundamentals of marketing planning in a Chinese business context, including market analysis, campaign strategy, and brand promotion. Students will learn key vocabulary and practical dialogues for developing and presenting marketing plans.
本课程涵盖市场分析、活动策划和品牌推广，帮助学员掌握营销策划的核心技能。
📚 核心词汇 Core Vocabulary
营销策划
yíngxiāo cèhuà
marketing planning
市场分析
shìchǎng fēnxī
market analysis
目标客户
mùbiāo kèhù
target customer
品牌推广
pǐnpái tuīguǎng
brand promotion
竞争对手
jìngzhēng duìshǒu
competitor
广告投放
guǎnggào tóufàng
advertising placement
预算
yùsuàn
budget
转化率
zhuǎnhuà lǜ
conversion rate
营销渠道
yíngxiāo qúdào
marketing channel
活动方案
huódòng fāng'àn
event plan
💬 商务对话 Business Dialogues
1
A: 我们这次营销策划的重点是什么？
B: 重点是通过社交媒体提升品牌知名度。
A: Wǒmen zhè cì yíngxiāo cèhuà de zhòngdiǎn shì shénme?
B: Zhòngdiǎn shì tōngguò shèjiāo méitǐ tíshēng pǐnpái zhīmíngdù.
A: What is the focus of our marketing plan this time?
B: The focus is to increase brand awareness through social media.
2
A: 我们需要做市场分析，了解竞争对手的情况。
B: 好的，我会收集数据并制作一份报告。
A: Wǒmen xūyào zuò shìchǎng fēnxī, liǎojiě jìngzhēng duìshǒu de qíngkuàng.
B: Hǎo de, wǒ huì shōují shùjù bìng zhìzuò yī fèn bàogào.
A: We need to conduct a market analysis to understand the competitors.
B: Okay, I will collect data and prepare a report.
3
A: 这个活动的预算大概是多少？
B: 初步预算在五十万左右，包括广告投放和物料费用。
A: Zhège huódòng de yùsuàn dàgài shì duōshǎo?
B: Chūbù yùsuàn zài wǔshí wàn zuǒyòu, bāokuò guǎnggào tóufàng hé wùliào fèiyòng.
A: What is the approximate budget for this event?
B: The preliminary budget is around 500,000, including advertising placement and material costs.
4
A: 我们的目标客户是哪些人群？
B: 主要是25到40岁的职场人士，他们注重品质和效率。
A: Wǒmen de mùbiāo kèhù shì nǎxiē rénqún?
B: Zhǔyào shì 25 dào 40 suì de zhíchǎng rénshì, tāmen zhùzhòng pǐnzhí hé xiàolǜ.
A: Who are our target customers?
B: Mainly working professionals aged 25 to 40, who value quality and efficiency.
📖 语法要点 Grammar
1
{'pattern': '通过...提升...', 'explanation': "This structure means 'to improve/enhance something through/by means of something'. It is commonly used in business contexts to describe methods and results.", 'examples': ['通过社交媒体提升品牌知名度', '通过优化服务提升客户满意度']}
2
{'pattern': '包括...和...', 'explanation': "This pattern means 'including ... and ...' and is used to list components or items within a larger category.", 'examples': ['预算包括广告投放和物料费用', '方案包括市场分析和活动策划']}
3
{'pattern': '在...左右', 'explanation': "This phrase means 'around approximately' and is used to indicate an approximate number or amount.", 'examples': ['预算在五十万左右', '转化率在百分之十左右']}
4
{'pattern': '主要是...', 'explanation': "This structure means 'mainly is/are' and is used to specify the primary focus or majority of a group.", 'examples': ['目标客户主要是职场人士', '我们的营销渠道主要是线上平台']}
✨ 商务贴士 Tips
💡 When discussing budgets in Chinese business, use '万' (ten thousand) as the unit for larger amounts, e.g., '五十万' for 500,000.
💡 In marketing meetings, it's common to use '提升' (improve) and '增加' (increase) to talk about performance metrics like brand awareness or sales.
💡 Use '目标客户' to refer to target customers, and be specific about demographics like age and occupation to show professionalism.
