市场调研

This course covers essential vocabulary, dialogues, and grammar for conducting market research in a Chinese business context. Learners will practice asking and answering questions about market trends, customer preferences, and competitive analysis.

本课程涵盖市场调研相关的核心词汇、对话和语法，帮助学习者在中文商务环境中有效进行市场分析。

📚 核心词汇 Core Vocabulary

市场调研

shìchǎng diàoyán

market research

问卷

wènjuàn

questionnaire

数据

shùjù

data

分析

fēnxī

analysis

竞争对手

jìngzhēng duìshǒu

competitor

目标客户

mùbiāo kèhù

target customer

趋势

qūshì

trend

样本

yàngběn

sample

访谈

fǎngtán

interview

报告

bàogào

report

💬 商务对话 Business Dialogues

A: 我们公司计划做一次市场调研，您有什么建议？ B: 首先，我们需要明确目标客户群体。然后设计问卷收集数据。

A: Wǒmen gōngsī jìhuà zuò yīcì shìchǎng diàoyán, nín yǒu shénme jiànyì? B: Shǒuxiān, wǒmen xūyào míngquè mùbiāo kèhù qúntǐ. Ránhòu shèjì wènjuàn shōují shùjù.

A: Our company plans to conduct market research. Do you have any suggestions? B: First, we need to clarify the target customer group. Then design a questionnaire to collect data.

A: 我们的竞争对手最近推出了新产品，我们需要分析他们的策略。 B: 是的，我们可以通过访谈和网络数据来了解他们的市场趋势。

A: Wǒmen de jìngzhēng duìshǒu zuìjìn tuīchūle xīn chǎnpǐn, wǒmen xūyào fēnxī tāmen de cèlüè. B: Shì de, wǒmen kěyǐ tōngguò fǎngtán hé wǎngluò shùjù lái liǎojiě tāmen de shìchǎng qūshì.

A: Our competitors recently launched new products. We need to analyze their strategy. B: Yes, we can understand their market trends through interviews and online data.

A: 这份报告显示，目标客户对价格敏感度较高。 B: 那我们可以在定价策略上做调整，同时提升产品质量。

A: Zhè fèn bàogào xiǎnshì, mùbiāo kèhù duì jiàgé mǐngǎndù jiào gāo. B: Nà wǒmen kěyǐ zài dìngjià cèlüè shàng zuò tiáozhěng, tóngshí tíshēng chǎnpǐn zhìliàng.

A: This report shows that target customers are highly sensitive to price. B: Then we can adjust our pricing strategy while improving product quality.

A: 我们需要收集足够的样本数据，才能保证调研结果的准确性。 B: 同意，样本量越大，分析结果越可靠。

A: Wǒmen xūyào shōují zúgòu de yàngběn shùjù, cáinéng bǎozhèng diàoyán jiéguǒ de zhǔnquèxìng. B: Tóngyì, yàngběn liàng yuè dà, fēnxī jiéguǒ yuè kěkào.

A: We need to collect enough sample data to ensure the accuracy of the research results. B: Agreed, the larger the sample size, the more reliable the analysis results.

📖 语法要点 Grammar

{'pattern': "通过...来... (tōngguò... lái...) - 'through... to...'", 'explanation': 'This structure indicates the method or means used to achieve a goal. It is commonly used in business contexts to describe how tasks are accomplished.', 'examples': ['我们可以通过问卷来收集数据。', '他们通过访谈来了解客户需求。']}

{'pattern': "对...敏感 (duì... mǐngǎn) - 'sensitive to...'", 'explanation': 'This pattern expresses sensitivity or responsiveness to a particular factor, often used in market analysis.', 'examples': ['目标客户对价格敏感。', '消费者对品牌形象很敏感。']}

{'pattern': "越...越... (yuè... yuè...) - 'the more... the more...'", 'explanation': 'This correlative structure indicates that as one condition increases, another condition changes correspondingly. Useful for discussing trends and relationships.', 'examples': ['样本量越大，结果越可靠。', '价格越低，销量越高。']}

{'pattern': "在...上做调整 (zài... shàng zuò tiáozhěng) - 'make adjustments in...'", 'explanation': 'This pattern is used to indicate the area or aspect where adjustments are made, common in strategic discussions.', 'examples': ['我们在定价策略上做调整。', '公司需要在产品设计上做调整。']}

✨ 商务贴士 Tips

💡 When discussing market research in Chinese, always use polite forms like '您' when addressing clients or superiors.

💡 In business meetings, it is common to use '首先...然后...' (first... then...) to structure your points clearly.

💡 Use '数据' (data) and '分析' (analysis) frequently to sound professional and data-driven.